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5 Sales and Marketing Myths with Mary Keough

The Logistics of Logistics

Mary Keough and Joe Lynch discuss 5 sales and marketing myths. Mary Keough is a Senior Strategist at Gorilla 76 , a marketing company that works with midsized B2B American manufacturing companies selling complex products or services in long, consultative sales cycles. tech companies.

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Building a Global Logistics Juggernaut with Nourhan Beyrouti

The Logistics of Logistics

After completing his MBA in Business Management from the Lebanese American University, Beyrouti embarked on his career journey in 2000. Raised in Brooklyn, New York, and currently residing in Dallas, Texas, Beyrouti’s career has taken him through 17 countries, enriching him with diverse international experience.

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Qualcomm’s Answer to the Chip Shortage and Digital Transformation Strategy

Logistics Viewpoints

In May, I attended the Kinaxis Kinexions event in San Diego, CA. I was also able to interview Brent after his session to get a little more insight on how Qualcomm dealt with the Covid-19 pandemic, what it means for the semiconductor chip shortage, and where the company is going with its digital transformation strategy.

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COVID Has Fundamentally Changed the Profession of Supply Chain Management

Logistics Viewpoints

The toilet paper shortage was one of the COVID era events that taught people what the term “supply chain management” meant. Risk management had been a hard sale. Multinationals knew that events could occur that could cost them tens, or hundreds of millions of dollars. Others burned out and left the profession.

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WorkWave Showcases Innovation and Commitment as NPMA Strategic Partner at PestWorld 2023

WorkWave

Giannetto, WorkWave CEO, and Jill Davie, CXO, will host a dynamic session titled, How to Shape Your Customer Journey on Thursday, October 19, that will leave attendees with a clear plan as to how pest companies can build a customer journey that ultimately drives sales, recurrent revenue, loyalty and overall value in an increasingly digital world.

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HVAC Leads | 10 Powerful Strategies For 2022

WorkWave

After all, leads are the foundations of any successful HVAC business marketing campaign. Lead generation refers to how your business obtains leads for your sales team. Targets will help you create a more direct and effective strategy and ensure that you’re not wasting time or resources on unrelated efforts.

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AI and the Future of Supply Chain with Yossi Sheffi

The Logistics of Logistics

His latest books include The New (Ab)Normal: Reshaping Business and Supply Chain Strategy Beyond Covid-19 (2020) and A Shot in the Arm: How Science, Engineering, and Supply Chains Converged to Vaccinate the World (2021). His latest book, The Magic Conveyor Belt: Supply Chains, A.I., and The Future of Work, was released in April 2023.