How To Use Digital Marketing in Logistics


The internet is burgeoning with information on the power of B2B digital marketing, but most logistics companies are neglecting to invest in their digital presence.

Test and Learn Digital Transformations

Logistics Viewpoints

Digitalization requires learning. The post Test and Learn Digital Transformations appeared first on Logistics Viewpoints. Consumer Packaged Goods (CPG) Digital Supply ChainPilots of supply chain planning software can cost millions. How can companies test-and-learn cheaper and smarter? A conversation with the leadership team of Solvoyo suggests some answers. Solvoyo is in a test-and-learn with a very large consumer goods company.

Digital Transformation Workforce Evolution

Logistics Viewpoints

Currently, many companies view digital transformation as being technology-driven. Often missing from these conversations is a focus on the human element of digital transformation. What changes will occur in the digital transformation workforce? The post Digital Transformation Workforce Evolution appeared first on Logistics Viewpoints. Labor Digital Transformation

Digital Technology for Warehouse Productivity

SIPMM Professional Publications

Digital businesses use technology to create new value in business models, customer experiences and the internal capabilities that support its core operations. The term includes both digital-only brands and traditional players that are transforming their businesses with digital technologies.

Smarter Networks for Customer Fulfillment

Speaker: Hannah Testani, COO, Intelligent Audit

Join Hannah Testani, COO of Intelligent Audit, as she takes us through the reasons why your shipping could cost so much, and how to use big data and digital transformation to move the needle on your transportation spend. You've probably noticed that shipping costs are going up.

Warehouse Digitalization : The Future of Warehousing


Looking at the next 2 to 10 years, a predicted surge in the preference for digital transformation will bring fundamental changes to the way warehouses operate, thus taking the adoption of disruptive warehouse digitalization to its apex. warehouse manager warehouse technology modern warehouse warehouse automation warehouse digitalization warehouse optimzation warehouse efficiency

Pfizer Embraces the Digital Supply Chain

Logistics Viewpoints

The post Pfizer Embraces the Digital Supply Chain appeared first on Logistics Viewpoints. Pharma & Life Sciences Supply Chain Visibility Digital Supply ChainA new head of supply chain at Pfizer asked a simple question, “If Amazon can provide end to end shipment status of my orders, why can’t Pfizer.” That was the impetus for a supply chain visibility project. The company had to change their mindset and embrace a global orchestrated supply network.

Digital Twins Support Supply Chain Optimization

Logistics Viewpoints

Digital twin is the phrase used to describe a computerized (or digital) version of a physical asset or process. The digital twin contains a sensor or sensors that collects data to feed the asset model. The post Digital Twins Support Supply Chain Optimization appeared first on Logistics Viewpoints. Chemical Industry Digital twin production schedulingThese concepts have implications for complex production scheduling.

The Digitization of Freight

Talking Logistics

The digitization of freight is one topic that has generated a lot of industry buzz and animated discussion over the past couple of years, but also a lot of confusion and questions. What exactly is freight digitization? And what actions should companies take to leverage the opportunities inherent in the digitization revolution? Defining the digitization of freight. Brian compared it to the movie, television and audio industries where everything is digital now.

A digital supply chain for the chemical industry


The digital supply chain is predicted to have an especially significant impact on many areas of the chemical industry, leading to optimized business processes, faster decision-making and continuous performance improvements. A Quantum Leap in Digital Supply Chain.

Parts Town: An O2C Journey from Manual Processing to Digital Transformation

Speaker: Sarah Gibson, Platinum Operations Manager

Join us for educational webinar with guest speaker, Sarah Gibson of Parts Town, as she takes attendees through her company’s digital transformation journey. The order-to-cash (O2C) process is often considered the lifeblood of an organization.

Digital Technology for Construction Value Chain

SIPMM Professional Publications

It is the main enabler for achieving Integrated Digital Delivery (IDD), one of the key thrusts in the Construction Industry Transformation Map […]. The post Digital Technology for Construction Value Chain appeared first on SIPMM INSTITUTE.

Essential Considerations for Digital Transportation in Logistics Chain

SIPMM Professional Publications

Digital Transport refers to advanced applications designed to provide innovative services for different modes of transport and traffic management, enabling users to get better information, and making transport networks safer, more streamlined and smarter.

Defining Digital Transformation

Talking Logistics

Editor’s Note: The following is an excerpt from “ Construction Is Lagging In Digitization LET’S GET UNSTUCK ,” a research e-book produced by Adelante SCM and published by Command Alkon (a Talking Logistics sponsor). What is so new about digital transformation? Haven’t we been using the internet, Web, email, and other digital tools for decades in our business? Then why all the fuss today about digital transformation?

[Video] The Digitization of Freight

Talking Logistics

Brian Reed, VP Business Development at GEODIS , discusses the digitization of freight in this timely and informative episode. Podcast version (click to play): The post [Video] The Digitization of Freight appeared first on Talking Logistics with Adrian Gonzalez.

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Achieving Energy Savings through a Digital Transformation: The Vopak Case Study

Logistics Viewpoints

Vopak, a leading operator of tank terminals, is undergoing a digital transformation. The post Achieving Energy Savings through a Digital Transformation: The Vopak Case Study appeared first on Logistics Viewpoints. Logistics Service Providers Supply Chain Optimization Digital Transformation Machine Learning optimizationOne of their projects occurred at their Savannah terminal. New sensors, machine learning, and optimization drove significant energy savings.

Warehouse Robots Enable a Digital Transformation

Logistics Viewpoints

A leading MRO began a digital transformation three years ago. Because about half of this company’s 2017 revenues are related to warehousing services, several of their digital projects have been related to improving efficiency in their warehouses. The post Warehouse Robots Enable a Digital Transformation appeared first on Logistics Viewpoints. Warehouse Automation digital robots supply chain

Autonomous Devices for Digital Warehousing

SIPMM Professional Publications

The post Autonomous Devices for Digital Warehousing appeared first on SIPMM ACADEMY. Most warehousing activities and processes are still performed manually.

A Big Box Retailer’s Journey to Digital Demand Forecasting Excellence

Logistics Viewpoints

A large Big Box retailer is going through a digital supply chain transformation. Improving their digital demand forecasting is part of the journey. The post A Big Box Retailer’s Journey to Digital Demand Forecasting Excellence appeared first on Logistics Viewpoints. Demand Management Retail demand forecasting digitalIn particular, the use of weather data has the potential to lead to "astounding" increases in forecasting accuracy.

Internet-of-Thing (IoT) Applications for Digital Procurement

SIPMM Professional Publications

Digital technologies will help procurement increase collaboration, analytics, and engagement using a spectrum of tools along the entire procurement value chain, from planning and sourcing to contract negotiations, order delivery, payment, and supplier management.

Integrating Key Logistics Practices for Effective Digital Commerce Health

SIPMM Professional Publications

Nowadays, as trends shift from Ecommerce to Digital Commerce, more Ecommerce companies are now integrating strategies such as Omni-channel, exploiting social media and other consumer-facing technologies for effective and integrated marketing for their businesses.

Digital Ship Announces The Maritime CIO Forum Rotterdam With A Special Focus On The Digital Supply Chain And Logistics Market

The Logistics of Logistics

However, achieving digital success requires knowledge and understanding, and an ability to drive your company’s digital thinking and transformation rather than be driven by it. Digital Ship’s 4th Annual Maritime CIO Forum Rotterdam will investigate how we can harness all these opportunities and will debate which are going to stick and make a difference. ABOUT DIGITAL SHIP. CONTACT: Cathy Hodge, Event Director, Digital Ship. +

Test and Learn Digital Transformations

247 Customs Broker

The term digital transformation means different things to different people. The post Test and Learn Digital Transformations appeared first on 24/7 Customs Broker News. But one thing it means to a growing set of companies is running proof of concepts or pilots and learning from them.

Digital Supply Chains: From Adoption to Digital Transformation

Morai Logistics

Experts say that supply chains must move from adoption to digital transformation if they want to improve efficiencies, operations and take their businesses to scale. For the North American transportation supply chain and logistics industry, last year saw a widespread adoption of digital technologies. The increase in consumer demand for immediacy and personalization, in conjunction with pressures of the nationwide labour shortage, requires more than digital adoption.

Nexiot Launches New Blockchain Digital Logistics Platform

Logistics Manager

Switzerland based technology company Nexiot has launched integration with a Blockchain type Distributed Ledger to add to their Digital Logistics Platform. Smart Contracts are now a reality thanks to Nexiot’s Digital Logistics Solution introducing legal accountability to the supply chain.

Drone-Powered Digital Inventory

Logistics Viewpoints

The post Drone-Powered Digital Inventory appeared first on Logistics Viewpoints. Even though 90% of inventory is stationary in the supply chain, inventory accuracy at distribution centers, warehouses, and plants ranges from 89% to 99%*. In retail stores, this number drops to below 60%**. That’s because most of the inventory management process is still a manual activity.

Digitizing the Global Supply Chain

Talking Logistics

Ty Bordner, SVP of Marketing & Business Development at Amber Road , addresses the following questions and more in this timely and informative episode: What exactly does “digitizing the supply chain” mean? In what ways can companies achieve value from digitization?

Digital LTL Shipping: How Digitized Bill of Lading Will Shape Future of LTL


The days of handling LTL freight manual are ending, and shippers need to understand how digital LTL shipping will play a vital role in shaping the future of the transportation industry. The transition to digital LTL shipping management is essential in the modern world.

Redefining Logistics Management in a Digital World

Talking Logistics

According to the 2017 MHI Annual Industry Report , released in April 2017, 80 percent of executives surveyed believe that digital supply chain will be the predominant model within five years. Sixteen percent think the era of the digital supply chain is already here.

Editor’s Pick: Be a Digital Disruptor and Win

Talking Logistics

This post from Elemica’s blog discusses the role of Digital Supply Networks in enabling digital transformation journeys. A digital disruption is a transformation that is caused by emerging digital technologies and business models. Ignoring digital disruptions can impact businesses. Yet in 2001, the Polaroid Corporation filed for federal bankruptcy protection because the company failed to make the smooth transition from analog to digital cameras.

The Digital Supply Chain Defined


Digital Supply Chain Defined I always insist my readers have a firm understanding of our discussion topic. To that end; A Digital Supply chain is defined as A digital supply chain is a supply chain whose foundation is built on Web-enabled capabilities.

[INFOGRAPHIC] Digital Disruption: Closing the Connectivity Gap in Manufacturing with Digital Operations


Building an agile organization that can quickly adapt will mean creating digital operations that can help your company close the connectivity gap. Closing the Connectivity Gap in Manufacturing with Digital Operations. Embrace Digital Disruption.

The Digital Supply Chain Meets The Digital WMS


To stay competitive you must utilize a digital approach in both supply chain and warehouse management. Digital supply chain transformation calls for agility, which you get through functionality like resource management tools that come integrated with a Warehouse Management System.

[Video] Digitization: Where Can You Find Value?

Talking Logistics

Gary Barraco, Director of Global Product Marketing at Amber Road , discusses the following questions and more in this timely and informative episode: Is digitization a prerequisite to truly achieving end-to-end supply chain visibility?

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The “New” Digital Control Tower: Modern, Resilient, Intuitive

Logistics Viewpoints

Thus, the foundation was laid for what is known today as digital control towers (DCTs). The post The “New” Digital Control Tower: Modern, Resilient, Intuitive appeared first on Logistics Viewpoints. Guest Commentary Supply Chain Visibility digital control towerControl towers emerged in the 1990s as the logistics industry—specifically 3PLs—needed a mechanism to provide visibility to their clients.