Is Omnichannel Dead? Of Course Not…However, the Focus Is Now on Customer Experience in Omnichannel
GlobalTranz
FEBRUARY 23, 2018
If a consumer wants to view a product on a smart device while in-store, they are 20-percent more likely to complete the purchase. It is the standard way consumers interact with retailers, so companies must turn their attention to how they can convert shoppers into final purchases. It is just shopping. Omnichannel is shopping.
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