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Digital Marketing Strategies for Small Businesses

GoShip Blog

Here are some of the best digital marketing strategies for your small business: Use social media. Promoting your business on social media is one of the most cost-efficient advertising strategies. If your business has a website, SEO should be a part of your digital marketing strategies. Create a newsletter for subscribers.

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Debunking 7 Common Outsourcing and Fulfillment Myths

Ship Monk

After countless hours spent on market research, product development, and branding, order fulfillment may seem like an afterthought. Regardless of how you slice it, a solid order fulfillment strategy is the backbone of your business. #2. My Fulfillment Strategy Is Too Complicated for a 3PL. Outsourcing Isn’t SMB-Friendly.

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Black Friday & Cyber Monday Prep: A Checklist for Ecommerce Business Owners

Ship Monk

Fortunately, this will probably include some topics you’re already familiar with, such as: A market analysis Roles within the organization Product assortment (if adding new products to the catalog) A marketing plan (social media, newsletters, campaigns, etc.) For a truly successful ecommerce business strategy, you have to dig a little deeper.

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5 Tips for an Unforgettable Unboxing

Ship Monk

The how of an order is almost as important as the what. Take a stand against eCommerce entropy by carefully considering the placement of each and every item in an order. We have plenty more tips and tricks headed your way — just sign up to our blog newsletter today! Feng Shui Your Presentation.

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Customer Retention vs. Acquisition: What You Should Know

Ship Monk

If you’ve been wondering which strategy is more deserving of your time and money, this is the article for you. Repeat customers will make repeat purchases and have a tendency to spend more per order. Word of mouth is one of the most effective marketing strategies out there, and happy customers are highly likely to spread the gospel.

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6 Tips for International eCommerce

Ship Monk

Am I ready to receive an uptick in order volume? Take a little weight off your shoulders by leaving the logistics portion of your global strategy to the pros. . Subscribe to our blog newsletter for fresh eCommerce content delivered straight to your inbox. Here, we’ll help you out. Do I have enough inventory?

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Your Guide to Managing Customer Expectations

Ship Monk

Not only were product manufacturers, logistics providers, and shipping carriers scrambling to fulfill a tremendous spike in order volume , the effects of the pandemic, like social distancing and a shortage in workers, threw a serious wrench in a process that many of us took for granted. Honesty Is the Best Policy. Have a Backup Plan.