Omnichannel Retailers Leverage Optimization for Order-Promising
Logistics Viewpoints
JANUARY 1, 2024
Omnichannel refers to the ability of a consumer to get products fulfilled to them in various ways. A customer can of course buy goods in a store. They can also order online and have goods shipped to their home. Or they can order online and pick up the product at the store. Rules were used to make these decisions.
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