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Marketing Strategies for Small Businesses: 6 Steps to Building the Perfect Marketing Strategy 

GoShip Blog

Over the years, marketing strategies have evolved with the times, the advent of technology, and changes in consumer behavior. Why a Solid Marketing Strategy is Important A marketing strategy refers to a business’s action plan for achieving its short and long-term goals and developing a sustainable competitive advantage.

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Continental commitment by African Governments to school feeding

World Food Programme Logistics

The Conference, co-sponsored by the AU, the World Food Programme (WFP), the Food and Agriculture Organization of the United Nations (FAO) and the World Health Organization (WHO), was attended by over 700 representatives from governments, international agencies and civil society. African youth has the potential and agency to succeed.

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Initiating a new national support approach – mobilising national logistics in the support of military operations

Logistics in War

Supply chains are ‘strangling strategy’, with the movement of commodities so significant an issue that logistics is securitising. [1] It includes all of Defence, other Government agencies, infrastructure, key services, and industry (including the Defence manufacturing sector).” [11]

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4 ways to decarbonise shipping industry

Shipping and Freight Resource

The climate change crisis has become a top priority for nations worldwide affecting everyone and all industries and therefore it is no surprise that governments are working to cut carbon emissions wherever possible. We take a deeper look at some of the ways to decarbonise the shipping industry. Alternative Fuels.

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Industry Outlook: Manufacturing Trends

Trinity Logistics

According to a study by the Manufacturing Institute, less than 30 percent of manufacturing workers are women. technologies, such as the above examples, can raise productivity by 40 percent. However, with the government pushing industries towards sustainability, manufacturing companies are rethinking their operations.

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Toilet paper and total war – the psychology of shortages and what it means for resilience

Logistics in War

The lessons that prepare defence forces and government institutions for crisis responses need not come from history books. Buffers, insurance and assurance (through planning and governance) are important for resilience, but there are intangible factors that need to be understood. By David Beaumont. Hoarding will occur.

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The Future of Document Management for Shipping and Logistics Is Happening Now

MTS Logistics

Information management and document management initiatives play a vital role in this evolution, but businesses should delve deeper into the possibilities of document management, beyond just governance and eliminating paper. For example, in transportation and logistics, the paper form for proof of delivery or a bill of lading still exists.