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Benefits of a Multichannel Ecommerce Sales Strategy

Ship Monk

According to a study conducted by Harvard Business Review, 73% of retail shoppers use multiple channels to shop. Another study by Retail Dive found that the average engagement rate of marketing campaigns using three or more channels was 18.96% (that’s the average across all channels!) What is a Multichannel Sales Strategy?

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5 Sales and Marketing Myths with Mary Keough

The Logistics of Logistics

Mary Keough is a Senior Strategist at Gorilla 76 , a marketing company that works with midsized B2B American manufacturing companies selling complex products or services in long, consultative sales cycles. Gorilla 76 uses a four-step framework that include: Road Map : Strategy and tactical plan to get from point A to point B.

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The Most Overlooked DC Performance Strategy

Logistics Viewpoints

Companies must also offer a healthy workplace which listens to their workforce and offers modern tools that keep workers happy in addition to being productive. In fact, a study by LinkedIn found that 70% of employees would not work at a leading company if it meant they had to tolerate a bad workplace culture.

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Marketing Strategies for Small Businesses: 6 Steps to Building the Perfect Marketing Strategy 

GoShip Blog

Every company, irrespective of its size, must market its products or services to attract customers or face closing down. Over the years, marketing strategies have evolved with the times, the advent of technology, and changes in consumer behavior. There is no business without marketing.

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Successful Product Innovation Requires Supply Chain Insight

Material Handling and Logistics

“The costs of a new product’s supply chain can easily outstrip its profit generation, and consistently poor new product initiative management leads to SKU complexity, which can cripple the company’s supply chain.”. It also outlines nine best practices to ensure that new product initiatives increase value.

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Why NPS Matters with Ian Aguilar

The Logistics of Logistics

With studies in Communications and Media from Mt. Urgency Selling was founded in 2016 to craft differentiated go-to-market strategies for Fortune 50, Private Equity, and Start-up teams. Following ten years with UPS, Ian co-founded LinkedIn ABM who earned recognition as a top 20 influencer on LinkedIn. About UrgencySelling.

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Omnichannel Strategies Are Crucial For Retail And Shippers

Blue Grace Logistics

Over the last decade, ever since social media and the IoT became common-place mediums, there has been a change in marketing tools and strategies. A more streamlined communication is provided by omnichannel strategies. Many might still wish to visit the physical store to test the product in question.