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Marketing Strategies for Small Businesses: 6 Steps to Building the Perfect Marketing Strategy 

GoShip Blog

Over the years, marketing strategies have evolved with the times, the advent of technology, and changes in consumer behavior. Why a Solid Marketing Strategy is Important A marketing strategy refers to a business’s action plan for achieving its short and long-term goals and developing a sustainable competitive advantage.

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How Exceptional Companies Grow with Sarah Ahern & Jonathon McKay

The Logistics of Logistics

About Jonathon McKay Jonathon McKay is a highly experienced partner at PATH specializing in exceptional growth strategies for the supply chain industry. With over 15 years of expertise, Jonathon leverages customer insights, market trends, and employee engagement to drive success. The Greenscreens.ai

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LLMs, Optimization and Automation: Supply Chain’s Defenses Against Market Swings

Blue Grace Logistics

It can be a direct reflection of current market trends, as many publicly traded companies operate within the global supply chain. It can be a direct reflection of current market trends, as many publicly traded companies operate within the global supply chain.

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Top Ecommerce Trends for 2024

Ship Monk

We can’t predict when joggers will go out of style (never, we hope) but we are pretty good at predicting ecommerce trends. Here are a few of the trends we think are going to be big in 2024. In 2024, we expect to see more brands moving from a multichannel strategy to create an omnichannel experience for their customers.

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Cost to Serve Analysis—And the Costs of Neglecting It

Logistics Bureau

If your business is experiencing a persistent reduction in profit margins, analysing your cost to serve is an advisable step in diagnosing the causes. Process Performance What if the problem isn’t connected to products, customers, or pricing but lies instead with process performance? Are Your Profit Margins Declining?

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Thought Leadership Updates with Joe Jaska

Now, That's Logistics

As a seasoned professional with 30+ years of experience in this ever-evolving sector, I am excited to share my industry insights and provide commentary on the latest news and trends shaping the landscape. On the green side of the house, an impressive consensus of 94% expressed that their top priority for 2024 is to actively reduce emissions.

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Bringing Order to Chaos: Last-Mile Delivery Costs and How to Reduce Them

Locus

Fuel costs: Last-mile fuel costs require careful management as they make up 25% of a truck’s operational costs over volatile price fluctuations. A recent analysis by the American Trucking Associations (ATA) indicates that if existing trends persist, we could see a potential driver shortage reaching up to 175,000 by 2024.