Optimizing Last-Mile Fulfillment for FMCG Businesses in the Middle East
Locus
JULY 25, 2023
Challenges in Consumer Goods Distribution However, the MENA region has its own geographical and logistical challenges that must be overcome to establish efficient last-mile deliveries. This can make it difficult to plan optimal routes and reach customers on time. A statistics mentions that incorrect addresses can affect more than $7.42
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