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The Dark Funnel with Tom Augenthaler

The Logistics of Logistics

In the podcast interview, Tom explains that the dark funnel is a customer’s purchasing journey that occurs off-site through social, paid, competitive, influencer and other channels not controlled or visible to the brand. Tom Augenthaler is the Founder and CEO of 551 Media , where he helps B2B companies build brand affinity with influencers.

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The New Customer Journey with Chris Jolly

The Logistics of Logistics

Prospects are educating themselves by consuming content (articles, social media, podcasts, etc.) The dark funnel is a customer’s purchasing journey that occurs off-site through social, paid, competitive, influencer and other channels not controlled or visible to the brand. rather than engaging directly with sales and marketing people.

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Understanding the ATA Trucking Tonnage Index

3PL Insights

This article shares details on the Truck Tonnage Index, how the data reflects the overall economy, and other ways to interpret the data. More goods being purchased lead to more shipments to fill the orders which increase overall tonnage. Data Collection. The ATA creates the tonnage index through a series of surveys of its members.

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The ‘Golden Ticket’ to Improving Manufacturing Productivity

GlobalTranz

The direct cost of buying such a unit is the purchase price and because they’re fairly low maintenance , ongoing costs are kept to a minimum. . You can purchase one, test its suitability for your facility, and then roll out more enclosures when you have established that they work for your manufacturing floor. .

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You Want To Be A Supplier For Whole Foods, Right?

Blue Grace Logistics

“During Amazon’s second quarter of 2020, the retail giant continued to see huge gains overall due to the impact of COVID-19, with online grocery sales alone reaching three times last year’s figures,” reads an article from SupermarketNews. billion, compared to the $2.6 billion during the same quarter last year.

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Managing the Realities of the “New Normal” LTL Shipping Environment

Blue Grace Logistics

Rising online purchases over the past few years have increased the need for LTL. What’s in the article: How shippers are using technology. DOWNLOAD THE WHITE PAPER. Whitepaper. Case Study. BlueGrace Logistics. Learn how shippers are rethinking LTL freight management. Rethinking LTL freight management.

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Amazon’s Freight (Train) Is Coming

GlobalTranz

Editor’s Note: This article is from Steve Bettwy , Vice President – Quality and Business Continuity, Operational Excellence, and Continuous Improvement at Direct Supply. GET YOUR FREE WHITE PAPER. DOWNLOAD WHITE PAPER. I hope we can agree that Amazon will disrupt an industry if it wants to.