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The Dark Funnel with Tom Augenthaler

The Logistics of Logistics

In the podcast interview, Tom explains that the dark funnel is a customer’s purchasing journey that occurs off-site through social, paid, competitive, influencer and other channels not controlled or visible to the brand. Tom Augenthaler is the Founder and CEO of 551 Media , where he helps B2B companies build brand affinity with influencers.

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[PODCAST] The State of the Food & Grocery Supply Chain & The Impact of the “The Whole Foods” Effect

GlobalTranz

On today’s episode, Cerasis welcomes back Greg Braun, Senior Vice President of C3 Solutions, a yard management & dock scheduling software company. What are the potential solutions to solve food & grocery supply chain challenges in order to compete with the likes of Amazon’s Whole Foods. Download White Paper.

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Omnichannel Retail Strategy: Not just a Buzzword, But a Business Model

GlobalTranz

The days of managing channels on an individual basis are over, and consumers are using multiple devices and e-commerce platforms for nearly all purchases. individuals over the age of 15 at some point use e-commerce platforms to make purchases, asserts Business Insider. Download White Paper. In fact, 78% of U.S.

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Your Customers Buy Like You

The Logistics of Logistics

Imagine you are making a big purchase, something that you need to think about a little bit – something like a house, car, vacation, or college. They are going online and finding experts who give them insights and knowledge they need to make the right purchase. How will you make that decision? How would you conduct your research?

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The Top 2019 Logistics Trends Shippers Should Know

GlobalTranz

Dropshipping refers to manufacturers sending products directly, but products are purchased through a third-party. As dropshipping increases in use, more organizations will purchase software to manage and control warehouses. GET YOUR FREE WHITE PAPER. DOWNLOAD WHITE PAPER.

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The State of the Trucking Market in 2021

GlobalTranz

Download the White Paper: Over the Road Freight Management Trends. A Possible Stimulus on the Horizon May Increase the Challenge of Procurement Through Peak Season. A stimulus on the horizon further increases the risks of a higher trend in consumer purchasing. today’s freight market, OTR freight services? Learn More.

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7 Reasons ERP Systems Can Increase the Productivity of Your Manufacturing Industry

GlobalTranz

The manufacturing industry is experiencing a global boom, and this is the very reason that modern manufacturers need a great ERP solution to improve efficiency. So, if you are still wondering why to invest in an ERP software suite – don’t waste any more precious time. GET YOUR FREE WHITE PAPER. DOWNLOAD WHITE PAPER.