article thumbnail

The Dark Funnel with Tom Augenthaler

The Logistics of Logistics

In the podcast interview, Tom explains that the dark funnel is a customer’s purchasing journey that occurs off-site through social, paid, competitive, influencer and other channels not controlled or visible to the brand. that put them in the sales funnel.

article thumbnail

Your Customers Buy Like You

The Logistics of Logistics

Imagine you are making a big purchase, something that you need to think about a little bit – something like a house, car, vacation, or college. They are going online and finding experts who give them insights and knowledge they need to make the right purchase. How will you make that decision? How would you conduct your research?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

IoT Inspired Smart Warehouses Are Reinventing Inventory Management

GlobalTranz

WHITE PAPER] The Top Supply Chain Trends that Will Impact Supply Chain Management in 2018. Download white paper. The Solution: IoT-Inspired, Smart Warehouses Enhance Operations Using the power of an IoT-inspired, smart warehouse helps gain real-time visibility, access and control over all operations.

article thumbnail

Managing the Realities of the “New Normal” LTL Shipping Environment

Blue Grace Logistics

Rising online purchases over the past few years have increased the need for LTL. A solution to LTL challenges. 3PLs Are a Viable Solution. A potential solution to these shipper obstacles is partnering with a third-party logistics (3PL) partner. DOWNLOAD THE WHITE PAPER. Whitepaper. Case Study. Surcharges.

article thumbnail

5 More Transformative Supply Chain Technologies Supply Chains Will Focus on in 2018 to Move to the Next Level

GlobalTranz

WHITE PAPER] The Top Supply Chain Trends that Will Impact Supply Chain Management in 2018. Download white paper. Due to this focus on the customer, consumers will reward those who have taken the leap into supply chain technology implementation by making more purchases, thus increasing revenues.

article thumbnail

How to Mitigate Risk of Full Truckload Shipping: Freight/Cargo Insurance!

GlobalTranz

Full Truckload White Paper Series. Access our complete Full Truckload Shipping White Paper Series. This includes purchasing freight or cargo insurance. Thus, shippers should consider purchasing additional cargo insurance when using full truckload. As a result, shippers may assume carriers retain liability.

Cargo 55
article thumbnail

What You Need to Know About Full Truckload Freight Allocation

GlobalTranz

Full Truckload White Paper Series. Access our complete Full Truckload Shipping White Paper Series. Specifically, up to 56 percent of consumers will abandon online order purchases if presented with a shipping charge. Fortunately, this solution exists within a modern TMS, the Cerasis Rater. Download Here.