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5 Sales and Marketing Myths with Mary Keough

The Logistics of Logistics

She joined Gorilla after helping a leading water tech manufacturer earn leads by repositioning the B2B customer at the front of their strategy. In a digital world, Mary’s proven approach helps industrial and manufacturing businesses stay ahead. Myth 3 : Print media and print first media is a good way to engage your market.

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The smart factory Part 1: Digitization, digitalization and digital

SYSPRO Smarter ERP

The digital transformation of the operations and processes of factories and supply chains is based upon digitization of carefully selected machines and digitalization of the related business processes. To understand this question, we will need to understand what are the differences between digitization and digitalization?

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Why Digital Transformation Is Fundamental To A Resilient Supply Chain

Blue Grace Logistics

Logistics stakeholders are continuing to digitalize operations—and supply chains—through new technologies that meet customer expectations and keep up with global trade challenges. There will be no turning back in the post-Covid times—the digital transformation is here to stay.

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How to Best Use a Spot Market Strategy During This Market Shift

CH Robinson Logistics

The short answer is “yes,” as long as you have a segmented freight portfolio strategy for both the contract market and the spot market. Every business has a responsibility to develop strategies that take advantage of the best market price and service. As you build your strategy, confirm the spot market capacity for specific areas.

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Embracing Strategic Digitalization to Stay Ahead of Tech Obsolescence

Locus

No industry remains untouched by this rapid digital transformation, especially the last mile delivery market, which was valued at $131.52 Strategic digitalization is not an option—it’s a necessity to survive in this fast-paced, digitally-driven environment, effectively seizing market opportunities. billion by 2031.

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Marketing Strategies for Small Businesses: 6 Steps to Building the Perfect Marketing Strategy 

GoShip Blog

Over the years, marketing strategies have evolved with the times, the advent of technology, and changes in consumer behavior. Why a Solid Marketing Strategy is Important A marketing strategy refers to a business’s action plan for achieving its short and long-term goals and developing a sustainable competitive advantage.

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Digital Supply Chains: From Adoption to Digital Transformation

Morai Logistics

Experts say that supply chains must move from adoption to digital transformation if they want to improve efficiencies, operations and take their businesses to scale. For the North American transportation supply chain and logistics industry, last year saw a widespread adoption of digital technologies. trillion.