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The New Significance of a Logistics Strategy: Role, Success factors, and Integration

Logistics Viewpoints

Logistics strategy as an enabler of new business models. They promoted logistics to the level of core process and enabler of new business models and now view a thought-through logistics strategy as an opportunity to stand out by offering a better service level to their customers, such as same-day delivery.

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Supply Chain Design: A Tool to Help Maximize Value

Logistics Viewpoints

Do we have a demand forecasting tool in place and, if so, how good is that forecast? For example, we can have “Texas Small Volume” customers and “Florida Peak Season” customers, or “East Coast High Margin” customers and “Carolinas High Priority” customers. First comes the data and how well we understand it.

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What Shipping Analytics Tools Should Freight Market Participants Have in Their Freight Stack?

FreightWaves SONAR

For shippers, success depends on end-to-end network improvements, according to McKinsey & Company. Shipping analytics tools shine a light on the value of informed freight management. Freight market participants need these top shipping analytics tools in their freight stack. Shipping status tools to track freight.

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Unlock the Power of Supply Chain Network Design

Penske Move Ahead

Putting the right distribution network in place is critical for performance, especially as complexity and uncertainty increase. Supply chain network design — the process of determining a supply chain's physical configuration and infrastructure — is a powerful, strategic tool that executives can use to optimize a supply chain's functionality.

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Baltimore Bridge Collapse: An Opportunity to Reinforce the Importance of Supply Chain Resilience

Logistics Viewpoints

Baltimore is one of the busiest ports on the east coast, and the bridge collapse was not only a tragedy, but a reminder that supply networks remain fragile and disruptions are not always anticipated. The port handles about 11 million tons of cargo per year, including automobiles, containers, coal, and farm products.

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Marketing Strategies for Small Businesses: 6 Steps to Building the Perfect Marketing Strategy 

GoShip Blog

Over the years, marketing strategies have evolved with the times, the advent of technology, and changes in consumer behavior. Why a Solid Marketing Strategy is Important A marketing strategy refers to a business’s action plan for achieving its short and long-term goals and developing a sustainable competitive advantage.

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3 Tips For Shipping Strategy Success In 2021

GoShip Blog

And while uncertainty still hangs over many businesses, others are adopting new practices to shore up their shipping strategies in a post-COVID marketplace. 2020 proved that there are still steps to be made if businesses are going to build shipping strategies designed to withstand any storms that come over the horizon. .