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Identifying and Understanding Your Audience

GoShip Blog

Understanding your customer base involves carrying out an in-depth analysis of your archetypal customer. When conducting this analysis, your goal should be to identify and describe your target audience’s longings, desires, needs, and challenges. A customer profile is one of the ultimate goals of customer analysis.

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Initiating a new national support approach – mobilising national logistics in the support of military operations

Logistics in War

This paper presents the exemplar concept of national support as an approach upon which a future civil-military relationship in Australia is based. A new narrative could be presented to Government in the wake of Defence’s mobilisation review currently underway and would help to guide whole-of-Government planning for military-based crises.

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Importance of Supply Chain Visibility

20Cube Logistics

With rising complexity in the supply chain (companies going global with resources scattered across different cities at different countries and companies using different modes for transportation and shipping), having a high supply chain visibility definitely ease the process and reduce the complexity with improvement in accuracy.

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The realities of logistics and strategic leadership: lessons from the ADF’s senior-most logisticians – Part 1

Logistics in War

Rather than using intuition to inform decisions, people often retreat behind analysis to avoid choosing between difficult options. Even if analysis is used to inform judgements, decisions at the highest level will tend to be intuitive and influenced by a range of factors. This is especially the case with logistics.

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The realities of logistics and strategic leadership: lessons from the ADF’s senior-most logisticians

Logistics in War

Rather than using intuition to inform decisions, people often retreat behind analysis to avoid choosing between difficult options. Even if analysis is used to inform judgements, decisions at the highest level will tend to be intuitive and influenced by a range of factors. This is especially the case with logistics.

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The realities of logistics and strategic leadership: lessons from the ADF’s senior-most logisticians

Logistics in War

Rather than using intuition to inform decisions, people often retreat behind analysis to avoid choosing between difficult options. Even if analysis is used to inform judgements, decisions at the highest level will tend to be intuitive and influenced by a range of factors. This is especially the case with logistics.

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Building a better prepared Australian Defence Force after the Defence Strategic Review – supply-chains and logistics and the way in which both improve military resilience

Logistics in War

This is the third and final part of a presentation given at the Australian – New Zealand Defence Logistics Conference during June 2023. It’s relevant to note that the concept of national support actually has an international component – depending upon how you view what the ‘national support base’ is.