article thumbnail

[WHITE PAPER] 4 Strategic Considerations when Considering Offshoring Parts of your Supply Chain

GlobalTranz

White Paper: Hidden Risks and Costs in an Offshore Supply Chain. In fact, our friends over at the Rodon Group, with whom we’ve started an ongoing blog collaboration, starting with this post and more to come, have written a White Paper entitled, “ Hidden Risks and Costs in an Offshore Supply Chain.”

article thumbnail

The Dark Funnel with Tom Augenthaler

The Logistics of Logistics

In the podcast interview, Tom explains that the dark funnel is a customer’s purchasing journey that occurs off-site through social, paid, competitive, influencer and other channels not controlled or visible to the brand. that put them in the sales funnel. Tom and his team help companies navigate the dark funnel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The New Customer Journey with Chris Jolly

The Logistics of Logistics

The dark funnel is a customer’s purchasing journey that occurs off-site through social, paid, competitive, influencer and other channels not controlled or visible to the brand. Recent research by Sirius Decisions and Forrester suggests that 67% to 90% of the customer’s purchasing journey is in the dark funnel – consuming off-site content.

article thumbnail

Your Customers Buy Like You

The Logistics of Logistics

Imagine you are making a big purchase, something that you need to think about a little bit – something like a house, car, vacation, or college. They are going online and finding experts who give them insights and knowledge they need to make the right purchase. How will you make that decision? How would you conduct your research?

article thumbnail

IoT Inspired Smart Warehouses Are Reinventing Inventory Management

GlobalTranz

WHITE PAPER] The Top Supply Chain Trends that Will Impact Supply Chain Management in 2018. Download white paper. The right inventory management techniques can mean the difference between happy customers and increased rates of returns, regardless of where and how an item was purchased.

article thumbnail

Managing the Realities of the “New Normal” LTL Shipping Environment

Blue Grace Logistics

Rising online purchases over the past few years have increased the need for LTL. DOWNLOAD THE WHITE PAPER. Managing the Realities of the “New Normal” LTL Shipping Environment Show Submenu Resources. The Logistics Blog®. Whitepaper. Case Study. BlueGrace Logistics. Learn how shippers are rethinking LTL freight management.

article thumbnail

What You Need to Know About Full Truckload Freight Allocation

GlobalTranz

Full Truckload White Paper Series. Access our complete Full Truckload Shipping White Paper Series. Specifically, up to 56 percent of consumers will abandon online order purchases if presented with a shipping charge. Yet, the problem remains: shippers need to be able to fill an entire truckload. Download Here.