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Finding Your Ecommerce Brand Niche

Ship Monk

You decide to launch an ecommerce store to sell this idea because it’s the greatest idea ever and can’t possibly fail. Part of the process is doing your homework and identifying your ecommerce niche. What is an ecommerce niche? What is an Ecommerce Niche? Let’s assume you’re an entrepreneur with a great idea. Loungewear?

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Shipping Heavy Freight:  Four Functions You Should Ask a Fulfillment Center To Help With

Amware Logistics and Fulfillment

Once upon a time, most people would have thought twice before ordering furniture, a piece of exercise equipment, or a kitchen appliance online. Meanwhile Forrester Research estimated that eCommerce purchases of furniture would grow at a compound annual rate of about 15% from 2014 to 2019.

Exercises 120
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Supply Chain Design Crosses the Chasm

Logistics Viewpoints

The rapid shifts to eCommerce during the pandemic caused retailers and brand owners alike to flex their network nodes (where goods are made and inventories are stocked) significantly. Pop up warehouses, micro fulfillment centers, and warehousing-on-demand are all examples of how the nodes are becoming increasingly dynamic.

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The Counter to Constant Supply Chain Volatility Is Pervasive Visibility and Industry Collaboration

Logistics Viewpoints

Until we have this kind of pervasive visibility, inventory management will continue to be largely an exercise in futility. And what is sitting in the warehouse. And at the cross-dock. And in the rail car. Real-time visibility into “static goods” — wherever they may be — is the foundation for managing through volatility.

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Ways to Handle Excess Inventory in Retail

ShipLilly

When the pandemic led to social distancing and lockdowns, the age of eCommerce received a great boost. For example, some businesses could position themselves as the source for hard-to-find items that have not been recently stocked by most rivals. Historical data, as well as informed projections, can be useful in this exercise.

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What is Supply Chain Resilience?

GlobalTranz

For example, many supply chain resiliency plans may have considered a health crisis in which organizations and key partners face lower-than-normal staffing levels. For example, hand sanitizer sales spiked 313% during one week in February 2020, according to reports from Nielsen. Embracing technology is part of that solution.

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The Power of Outsourcing for Supply Chain Improvement

Logistics Bureau

So, for example, outsourcing sales activity is not typically a good idea if yours is a retail sales company. For example, US-based companies may be quite fortunate if they have access to manufacturers right on their doorstep in Mexico, a country with far lower labour costs than the rest of North America.