article thumbnail

Inside the Shipper Mind with Jim Bierfeldt

The Logistics of Logistics

He ran marketing for a large 3PL before launching his own marketing agency, Logistics Marketing Advisors, which focuses exclusively on providing marketing strategy and services to logistics businesses. LMA’s approach recognizes that logistics services today are BOUGHT, not sold.

article thumbnail

A ‘Case Study’ on Distribution Channels

Logistics Bureau

It can lead to some excellent alternative Distribution Strategies. Remember that one of the most important factors to consider when evaluating Distribution Channels would be the cost to serve. Best Regards, Rob O’Byrne. Email: robyrne@logisticsbureau.com. Phone: +61 417 417 307.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Logistics Buyers Survey with Jim Bierfeldt

The Logistics of Logistics

He ran marketing for a large 3PL before launching his own marketing agency, Logistics Marketing Advisors, which focuses exclusively on providing marketing strategy and services to logistics businesses. LMA’s approach recognizes that logistics services today are BOUGHT, not sold.

Survey 267
article thumbnail

5 Sales and Marketing Myths with Mary Keough

The Logistics of Logistics

She joined Gorilla after helping a leading water tech manufacturer earn leads by repositioning the B2B customer at the front of their strategy. Gorilla 76 uses a four-step framework that include: Road Map : Strategy and tactical plan to get from point A to point B.

article thumbnail

A ‘Case Study’ on Distribution Channels and Thinking Outside the Box to Save 18% on Costs

Logistics Bureau

It can lead to some excellent alternative Distribution Strategies. Remember that one of the most important factors to consider when evaluating Distribution Channels would be the cost to serve. Best Regards, Rob O’Byrne. Email: robyrne@logisticsbureau.com. Phone: +61 417 417 307.

article thumbnail

The 5 Levers to Boost Your Supply Chain

Logistics Bureau

Related videos on this topic have appeared throughout our website, check them out: Cost to Serve at a Glance: 9 Steps to Success & 5 Mistakes to Avoid. 7 Mini Case Studies: Successful Supply Chain Cost Reduction and Management. Omnichannel Retail and the Cost to Serve Online Customers.

article thumbnail

Cost to Serve Analysis—And the Costs of Neglecting It

Logistics Bureau

We’ll begin with a look at pricing strategy. Do You Lack Confidence in Your Pricing Strategies? If not, your pricing strategies could inadvertently limit your profit margins , either by throttling revenue or gifting sales to your competitors. Are You Missing Opportunities in Pricing Strategy?