Omnichannel Retail and the Cost to Serve Online Customers
Logistics Bureau
MAY 31, 2021
Naturally, overall cost-to-serve will be higher for online than in-store sales due to the added expense involved in picking, packing, and delivering customers’ purchases. The above examples reflect costs that include picking, packing, and last-mile delivery. Those expenses can increase the cost to serve by a considerable amount.
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