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Digital Marketing Strategies for Small Businesses

GoShip Blog

Here are some of the best digital marketing strategies for your small business: Use social media. Promoting your business on social media is one of the most cost-efficient advertising strategies. If your business has a website, SEO should be a part of your digital marketing strategies. Create a newsletter for subscribers.

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HVAC Leads | 10 Powerful Strategies For 2022

WorkWave

These leads can be qualified or unqualified, coming from various sources. Additionally, it costs less to market your business through traditional channels for every dollar you spend generating leads and acquiring new customers. It’s critical to think about how you will retain customers after they make a purchase.

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Everything You Need to Know About Cross-Border eCommerce Shipping

GoShip Blog

From understanding the different types of services and costs associated with cross-border shipping to navigating the complexities of international regulations, we have you covered. We’ll cover topics such as how to determine shipping costs, how to calculate taxes and duties, and how to handle customs paperwork.

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Black Friday & Cyber Monday Prep: A Checklist for Ecommerce Business Owners

Ship Monk

vs. 2021 , supply chain and freight issues have resulted in numerous inventory challenges, costs have been challenging to predict, and we have entered (and exited) a technical recession whose reach and effects are still to be fully determined. For a truly successful ecommerce business strategy, you have to dig a little deeper.

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How to Spruce Up Your Shipping Options

Ship Monk

consumers agreeing that free shipping increases the likelihood of them making a purchase, you can imagine the kind of conversion wins you’ll be scoring by making it an option during checkout. While shipping that is both free and fast is ideal, free shipping on its own is still a powerful purchase driver. . With almost 80% of U.S.

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Marketing Small Business Tips: 6 Tips to Improve Your Small Business 

GoShip Blog

It helps you identify the inefficient aspects of your business processes and decipher the best strategies to refine them. Encourage customers to provide reviews of your business According to PowerReviews , about 95% of consumers read reviews before making any purchasing decision.

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12 eCommerce Metrics You Need to Start Tracking

Ship Monk

To calculate, divide the number of completed purchases by the number of created shopping carts. Customer Acquisition Cost. The customer acquisition cost, or CAC, lets you know exactly how much you’re spending on “winning” your newly-minted shoppers. Don’t hesitate to subscribe to our blog newsletter ! Average Order Value.