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Importance of Social Proof in Ecommerce

Ship Monk

What can ecommerce businesses do to leverage this power? That, in a nutshell, is why ecommerce businesses cannot afford to ignore the importance of social proof. Humans have a powerful need to fit in with whatever group they’ve joined. Did you know that 93% of consumers say that online reviews influence their purchase decisions?

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Cost to Serve Analysis—And the Costs of Neglecting It

Logistics Bureau

View case study Learn more about cost-to-serve benefits. If you have segmented your customers into groups based on these characteristics, you will have some idea of their impact on your profits. So, for now, I will leave you with a final reminder of the case study I mentioned earlier in this article.

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Ecommerce Customer Acquisition Tips & Tactics

Ship Monk

The hardest part about launching an ecommerce business is … what? As an ecommerce business, (or any kind of business really) your task is to shepherd potential customers from step to step on this journey. Content might be anything from a blog (like this one), to a compelling video that features your product in action.

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Takeaways from Descartes Evolution 2019

Talking Logistics

One of my first clients back in 1999 was Descartes Systems Group. Descartes Systems Group Revenue 2006-2018 (Source: macrotrends). How can I summarize the many sessions and customer case studies I attended in a short blog post? Where is Descartes today? I’ve been wrestling with that question since I returned.