Lessons Learned from Black Friday/Cyber Monday
Ship Monk
DECEMBER 15, 2023
Discounts According to Adobe , discounts peaked at 31% in the electronics category, toys (27%), computers (24%), and apparel (23%). We’ve covered ecommerce KPIs in detail in recent blogs, and no doubt you already know whether you’ve hit your BFCM numbers. On Thanksgiving Day, 59% of online sales were on mobile. Opinions on this vary.
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