Importance of Social Proof in Ecommerce
Ship Monk
MARCH 11, 2024
In the service industry, such as here at ShipMonk, potential clients are making a much larger decision than a new pair of jeans. Humans have a powerful need to fit in with whatever group they’ve joined. Conformity bias is what makes the fashion industry tick, and many ecommerce businesses benefit from it. Some of it? Most of it?
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