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HVAC Leads | 10 Powerful Strategies For 2022

WorkWave

Someone has expressed interest in your product or service by filling out a form on your website, attending a webinar or seminar, or responding to an ad. Quantifying means using specific metrics rather than qualitative language when defining a goal. You can then optimize your marketing channels based on performance metrics.

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10 Issues Keeping Manufacturers and Distributors Up At Night for 2015

GlobalTranz

Lot’s of questions here as many manufacturers and distributors are questioning what is beyond promotions, events / seminars and brand messaging. Price management, inventory management, process optimization, and utilizing appropriate metrics to drive performance (and compensation) are critical. Of their purchasing department?