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Using SONAR to Understand Local Markets and Seasonality

FreightWaves SONAR

For Ontario, the current breakaway looks more meaningful as it has moved 2x higher than 2023 and 17% higher than 2022. Meanwhile, outbound tender rejections for the Lakeland market continue to bobble around the same range as 2023, heading into an active produce season that typically builds quickly starting in May.

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Lessons Learned from Black Friday/Cyber Monday

Ship Monk

The numbers from 2023 were particularly important for a few reasons. Online Shopping Gains More Ground Online shopping is growing at a faster rate than in-store shopping, but still only accounts for approximately 16% of total retail sales (through 2023). Mobile Takes the Lead Of the $9.8 What were your best-selling products?

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Importance of Social Proof in Ecommerce

Ship Monk

Skepticism is growing with the entire influencers category, however. An experiment conducted by Harvard Business Review in 2023 showed that soliciting reviews did increase the overall number of reviews by 8%, but it also reduced the number of extreme (very positive or very negative) reviews by 10%, and resulted in more “average” reviews.