Do Shopping Trends Drive Singles’ Day Sales?
Locus
NOVEMBER 10, 2021
Known to have first been celebrated in universities in the 1990s by single men, Singles’ Awareness Day has grown immensely popular with unmarried people all over China treating themselves to presents. According to a survey conducted by Bain & Company, 95% of respondents said they intended to take part in the event again in 2021.
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