article thumbnail

HVAC Leads | 10 Powerful Strategies For 2022

WorkWave

Someone has expressed interest in your product or service by filling out a form on your website, attending a webinar or seminar, or responding to an ad. Going digital gives you a more accurate way to track how marketing is working. A lead is a potential customer. Saying that you want more customers is vague.

article thumbnail

Continuing Education: What’s on the Menu?

247 Customs Broker

At full speed, it will offer everything from recorded webinars and online courses to onsite training seminars. Too many online programs err by plopping existing curricula and existing syllabi into a digital environment. Emphasis on onsite. Worse, they fail to customize instruction for the online attention span.