Optimizing Last-Mile Fulfillment for FMCG Businesses in the Middle East
Locus
JULY 25, 2023
predicted that the retail industry in the Middle East and North Africa (MENA) is on the verge of a pivotal shift. “E-commerce Challenges in Consumer Goods Distribution However, the MENA region has its own geographical and logistical challenges that must be overcome to establish efficient last-mile deliveries. In 2019, Bain & Co.
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