The Changing Face of DRTV Fulfillment
Amware Logistics and Fulfillment
MAY 20, 2021
Ron Popeil and his Pocket Fisherman. Billy Mays and OxiClean. Phil Swift and Flex Seal. These were all pioneers in an industry known as Direct Response TV advertising. They’d perfect their pitch, produce infomercials, buy TV time and hire an army of call center reps to receive orders when the spot aired.
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