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Marketing Measurement for Logistics: What to Show the Boss

Logistics Marketing Advisors

This data, of course, requires that you have a CRM in place and are diligent about recording an accurate lead source. Occasionally, you may want meet with the boss to show an analysis of how the numbers are trending over months and years. Free eBook: Lead Generation for Logistics Services: Who’s Job Is It, Anyway?

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Overcoming Complacency: How to Drive Even More Supply Chain Metric Success

Talking Logistics

If your team isn’t challenged to meet their goals, your bar is likely set too low. Going “red,” defined as not meeting stated goals, should not be treated as an abject failure if continuous improvement is anywhere in your business plan. No line of communication should ever take a one-and-done approach.

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Industry Experts Discuss Technology Trends & Solutions for Efficient Ecommerce Logistics – Supply Chain 24/7

247 Customs Broker

Routing optimization and analysis of shipping capacity are shaping up as good niches for predictive analytics, says Vernon. Blockchain Meets Supply Chain. You need to be able to quickly access all of those potential opportunities and match your loads with that capacity.”. Estimates vary on the uptake for driverless trucks.