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The Origin of Freightera’s Green Mission: DotCom Magazine’s Interview with Zhenya Beck

Freightera

She was studying journalism at university, and was eager to write about the environment, lake Baikal, and how environment and health are related. Their California dream was over, and in 2004 they decided they were going to move to Vancouver to protect their son’s health. Freightera’s green mission started as a deeply personal story.

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Takeaways from Descartes Evolution 2019

Talking Logistics

I remember speaking a few years ago with Art Mesher, Descartes’ CEO from November 2004 through November 2013, and he attributed the turnaround to Descartes’ shift from a “culture of selling” to a “culture of serving.” A couple of weeks ago, I attended the Descartes Evolution Global User & Partner Conference 2019.