Mon.Apr 29, 2024

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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8 Supply Chain Technology Trends for 2022 and Beyond

A survey of 200 supply chain leaders found that most would shift supply chain strategies from linear to more integrated supply chain networks to detect and minimize risk. Manufacturing leaders who built resilient supply chains were successful in 2021, despite the many supply and demand fluctuations.

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8 Supply Chain Technology Trends for 2022 and Beyond

A survey of 200 supply chain leaders found that most would shift supply chain strategies from linear to more integrated supply chain networks to detect and minimize risk. Manufacturing leaders who built resilient supply chains were successful in 2021, despite the many supply and demand fluctuations.