Should Your Logistics Value Proposition Be Accurate or Memorable?
Logistics Marketing Advisors
JUNE 5, 2017
In the absence of that, you at least need to think like a prospect when evaluating whether your logistics value proposition meets the following criteria: Believable – can you actually pay off the promise? Differentiating – does it distinguish you in some way and separate you from the pack? More on this in my eBook Play Your Position.
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