Should Your Logistics Value Proposition Be Accurate or Memorable?
Logistics Marketing Advisors
JUNE 5, 2017
One popular and important marketing exercise is defining a logistics value proposition – your company’s “promise” to the market. Differentiating – does it distinguish you in some way and separate you from the pack? More on this in my eBook Play Your Position. Download the eBook. . In the B.I.D.S.
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