Peet’s Coffee and the Roasted Bean Supply Chain
Logistics Viewpoints
APRIL 5, 2021
Finally, Peet’s also has an ecommerce channel – Amazon, Costco.com, and direct to consumer. When Mr. Lauterbach joined the company in 2010, 70% of sales came from the coffee house channel rather than the grocery and ecommerce channels. But we were not ready for the surge in ecommerce. Now that is inverted.”.
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