Harmonizing Sales Visit Plans With Distribution Routes for Best Effect

Harmonizing Sales Visit Plans With Distribution Routes for Best Effect

In large FMCG companies the usual rhythm is that salespeople visit stores to take orders and the orders get delivered the next day by trucks. This means that there are two separate but deeply interacting routing problems to deal with: routes for the salespeople and routes for the trucks. Designing visit plans for salespeople so that the days on which orders are taken are harmonized with the distribution routes is known to be a notoriously difficult problem.

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