Dana Inc.
Dana Aftermarket Website

Dana expands aftermarket website

Feb. 8, 2022
The parts provider has broadened the scope of the global access to DanaAftermarket.com.

Dana Inc. expanded global access to its aftermarket ecommerce platform, which the company said would make order management easier and more efficient for its customers.

Available 24/7, the ecommerce platform and global e-catalog work to provide Dana customers with real-time order management, with up-to-the-minute data related to inventory, processing, and shipping.

“Since its introduction in North America, DanaAftermarket.com has been very well received by our customers,” said Dan Griffin, senior director of aftermarket and digital solutions at Dana. “We are excited to make this innovative online ordering system available to customers around the globe with added regional features and translations into local languages.”

According to Dana, visitors to DanaAftermarket.com can check inventory status, access technical information, and view product videos, all without logging in. Those with login access can place orders, receive real-time confirmations, and follow orders through the processing phase. DanaAftermarket.com is fully integrated with delivery services, so customers can also track the shipping of their orders in real-time through arrival.

“We have already activated DanaAftermarket.com in South America and Europe,” Griffen concluded. “We are in the process of onboarding the remainder of our distribution centers for a comprehensive global customer experience.”

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