The logistics behind Coachella

Every year, thousands of music fans don their elaborate bespoke flower crowns and haute hippie dresses, fire up their selfie sticks, and flock to the Empire Polo Club in Indio, California, for one of the biggest festivals of its kind: Coachella. The see-and-be-seen carnival of melodic performances began taking over this once-sleepy town in the Colorado Desert nearly 20 years ago. For two weekends every April, concertgoers are treated to back-to-back concerts spread across a half dozen stages, showcasing everything from pop to hip hop to EDM and beyond.

Live entertainment is a very organized and time-sensitive industry.
There is no room for delays or errors, especially for the transcontinental, large-scale concert tours with magical performances on giant stage installations.

There is a lot of gear that travels the world with artists. This includes sound equipment, jumbo video screens, lights, and hundreds of metal pieces – all items that are bulky and delicate at the same time. What makes it possible are the perfectly-designed production timelines by show producers and their “always on-time” logistics partners. https://www.morethanshipping.com/how-do-concert-tour-logistics-work/

These are some things that go into organizing Coachella:

Booking performers. This requires a careful balance of scheduling and coordination involving artists’ travel schedules, sound checks and rehearsals.

Securing permits and license. The organizers need to identify necessary pemits, submit applications timely and work with local and state authorities to ensure compliance.

Managing logistics. This involves transportation of gear, parking equipment and staffing.

Marketing. The organizers must make a comprehensive marketing plan for target audience including channels and revenue.

Managing finance. The organizers need to collaborate with accommodation to provide safe, comfortable and accessible options as well as food, beverage vendors etc.

More detailed information, you can check: https://www.youtube.com/watch?v=LWVPcJl2xC0

One thought on “The logistics behind Coachella”

  1. Reading your post made me reallice that logistics are everywhere. It is impresive how important is the right schedculing and planning of logistics in such events like this, where many factors are involved.

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