How Much of Your Budget for Print Marketing Materials is Wasted?
Amware Logistics and Fulfillment
JULY 9, 2020
Most companies are wasting a good portion of what they spend on print marketing materials. In one survey, marketers reported spending an average of 20% of their budget on print materials. They also admitted that 25% of their marketing literature is never used. That’s at least 5% of the budget that just went up in smoke.
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