Turning Cold Outreach into Gold with Matt Castriotta

Matt Castriotta and Joe Lynch discuss turning cold outreach into gold. Matt is the Founder and CEO of Castriotta Growth Hacking, where they provide B2B demand generation solutions for logistics sales leaders.

About Matt Castriotta

Matt Castriotta is a Growth Hacking and B2B Marketing/Strategy Expert. Before starting Castriotta Growth Hacking, he spent over 10 years closing some of the biggest logistics freight spends in the world at a family-owned, 3PL. He loves people, process, and technology. When he’s not working, he spends his time with an amazing girlfriend that he met through his panel style dating podcast (thegoodguyspodcast.com).

About Castriotta Growth Hacking

Castriotta Enterprises Growth Hacking creates custom tailored, B2B demand generation solutions to help executives, entrepreneurs, sales leaders and staff grow B2B focused companies faster than they ever thought was possible.

Key Takeaways: Turning Cold Outreach into Gold

Castriotta Growth Hacking helps sales teams overcome scarcity mentality and adopt an abundance mindset for consistent lead generation.
They offer professional coaching to address specific challenges faced by salespeople, such as crafting responses to prospects, navigating internal processes, and handling objections.
Their services focus on optimizing sales workflows by reducing time spent on tasks like prospect vetting and replicating successful sales behaviors across teams.
Castriotta Growth Hacking assists with crafting narratives to position companies as trusted advisors in their target audience’s minds. They offer services like outlining, ghostwriting, and pitching content to relevant publications.
They advocate for a programmatic approach to lead nurturing through email and LinkedIn campaigns to secure sales appointments.
Castriotta Growth Hacking provides solutions to reach decision-makers efficiently using various methods including LinkedIn targeting, email marketing, text message marketing, and direct mail campaigns.
They offer consultations to help businesses select and implement the right technology stack for their growth hacking needs. This includes data enrichment and marketing automation tools.