Reverse logictics refers to the process of recovering products or materials from customers to extract value or as after-sales services. There are various definitions of reverse logistics, which generally focus on the collection, disassembly, and processing of used products or materials to maximize their value and sustainable use. Reverse logistics is considered a business activity that encompasses operational, administrative and IT processes to manage the return of merchandise and/or logistics support within the supply chain in the most effective and efficient way possible.

Being said this, we can find a clear example of reverse logistic with The Coca-Cola company. They have returnable process line that consists of the reuse of PET and glass bottles, they take the responsibility of the collection of the containers for its subsequent reuse. In this way, the use of single-use bottles is largely avoided, reducing the amount of waste. It also allows them to save costs because they reuse the containers and at the same time, they allow themselves to offer a lower price to their products offered in these presentations.

With this simple example of Coca-Cola, we can see that the reverse logistics process implies managing the used products and that it is possible to efficiently reuse them. In the video we can appreciate what Coca-Cola calls the “returnable cycle”, which is the reverse logistics process that they apply with their line of returnable products.

https://dialnet.unirioja.es/descarga/articulo/3346655.pdf