Omnichannel Retailers Leverage Optimization for Order-Promising
Logistics Viewpoints
JANUARY 1, 2024
Historically, omnichannel software solutions were not capable of optimization. For an online order that needs to be delivered within 24 hours, for example, the rule might state that the goods should be shipped to the consumer from the closest location. The hierarchy of rules is too simple to fully optimize profitability.
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