Logistics as a Crucial Factor in the Success of Large-Scale Events: Lessons from Barranquilla’s Carnival

In order to ensure the success of massive events it is crucial to rely on Logistics. The Barranquilla Carnival attracts thousands of tourist from within and outside the country which requires a huge amount of work, coordination and planning. Numerous meetings have to be held between different entities and companies to coordinate the necessary devices that ensure the safety and comfort of the people who every year visit the event.

To guarantee success the logistics devices that must be taken into account range from ambulances and medical services, to cleaning and sanitation services and security personnel. Even the installation of fences and barriers to control the flow of people in different areas of the event must be planned to avoid overcrowding and accidents. And there also needs to be a contingency plan for emergency situations.

One of the most important venues in Barranquilla’s Carnival is the “Cumbiódromo”, a place that is built in one of the main traffic corridors of the city and that is witness to the most important parades during these four days of celebration. Structures are built along this street’s path that will hold more than 25,000 people who year to year flow to watch the parades. For this to happen several things must be taken into account such as: 

    • Building (and unbuilding) process: which takes place 11 days before the event and involves more than 300 people working 24/7.
    • Traffic signals: to inform drivers of the streets and sectors that are closed to traffic and temporary changes in flow direction.
    • Implementation of “Pico y Placa”: measure to ensure that only vehicles with certain plate numbers are allowed in areas with diminished capacity due to the events.
    • Police overview: to ensure the safety of the people who enjoy the festivities.
    • Participation of Health Authorities: to make sure that there is an adequate response to any emergencies that may present.

    An event cannot be organized without involving logistics, especially those events that attract large crowds of people. It is key to plan and coordinate with different actors to ensure the success of the event and the satisfaction of the people who attend. Logistics is not only concerned about the physical aspects of event organization, communication and teamwork also have to be taken into account to ensure a positive result.

    Logistics is crucial for the organization of massive events and their success, as well as the satisfaction and safety of the event’s attendants. A good job handling the logistics to organize the envent will ensure that more and more people visit every year.

    Based on the article: Listos los dispositivos logísticos para los eventos de Carnaval by Luis Cantillo Lastre, El Heraldo.

    https://www.elheraldo.co/barranquilla/listos-los-dispositivos-logisticos-para-los-eventos-de-carnaval-328179

    Leave a comment