5 Tips for Marketing to Women
Women in Trucking
JANUARY 5, 2020
Planning a marketing campaign of your own? Connect more effectively with a female audience by utilizing these strategies: 1. Don’t use the same messaging that you use for men. Women are more likely to be driven by empathy, a desire to be appreciated, the opportunity to be helpful, etc. They value information and love a good story. They also tend to be more motivated by messages of social responsibility. 2.
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