Greenwashing by Coca-Cola: “Circular seas” & Zero emission transport.
Logistics at MPEPS at UPV
MARCH 26, 2022
First of all, it is worth remembering that greenwashing, used by large corporations as a strategy to clean up their image, is known as greenwashing. It is a tool to exploit consumers’ growing environmental sensitivity within a fundamentally unsustainable business model. Less than a decade ago, many large companies that now promote themselves in eco-friendly campaigns were radically opposed to energy transition policies.
Let's personalize your content