The New Significance of a Logistics Strategy: Role, Success factors, and Integration
Logistics Viewpoints
MARCH 3, 2022
Logistics strategy as an enabler of new business models. Today, successful companies are those who can make a great idea come true and create an organization to support its implementation. To do this, they must be able to adapt quickly, to rapidly get their offer on the market and to exploit changes in the market. The COVID-19 pandemic separated the wheat from the chaff, where companies who were able to immediately respond to the surprise massive upturn in online growth coming out clearly ahead.
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