The goldmine that is returns data
Logistics Business Magazine
SEPTEMBER 13, 2022
Far from being a problem, do returns conceal a golden opportunity? Neil Adcock, Managing Director at Bis Henderson Consulting , reveals how to unlock the value hidden in returns data. The news that Zara is to introduce a modest charge for returns may be the ‘permission’ other retailers need to reconsider their whole approach to returns. It may be hard to believe, but until recently most retailers only allowed returns if there was some fault with the product.
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