As all of you know, Coca Cola is probably the world’s best-known brand with a presence in all the countries of the earth.

It’s really difficult to go to a supermarket and don’t be able to find their products. So the way that they manage its supply chain is really important, to be present in every country.

Coca Cola has 6 operations departments around the world that are:

• AFRICA
• PACIFIC
• EUROPEAN UNION
• LATIN AMERICA
• ASIA
• NORTH AMERICA

They are continuously looking in ways to improve the efficiency of all of their operations. They have opened a new €20 m automatic storage and retrieval system at its distribution centre in Dongen, these new facility is designed to hold and automatically move pallets of bottles and cans.

The are 5 stages in their supply chain:

1. CUSTOMERS
2. RETAILERS
3. WHOLE-SAILERS/DISTRIBUTORS
4. MANUFACTURERS/PLANT
5. COMPONENTS/RAW MATERIALS/SUPPLIERS

The combination of all of these factors are they key to be successful. The capacity to be able to adapt to the changes and keep updating itself with their production is the responsible to approach towards of markets, this is also reflected throughout its logistics services which in total gave them the platform and the good reputation that they have today.