7 Freight broker sales tips for setting the hook with prospects
FreightWaves SONAR
DECEMBER 16, 2020
Great prospecting starts with a compelling hook. Of all the various freight broker sales tips, setting the hook is essential for getting and keeping a prospect’s attention. . The hook is the alternative reason for reaching out to a prospect that does not involve trying to sell your product or service. It could be casually talking about an announcement your prospect’s company just made about a new product or customer.
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