How Order Fulfillment Impacts the eCommerce Customer Experience
Amware Logistics and Fulfillment
FEBRUARY 17, 2022
The eCommerce customer experience has become an essential part of the online shopping process, especially for luxury brands and high-end goods. Online sellers in this realm don’t just sell products; they sell a brand experience. Therefore, when creating an experiential online sales encounter with consumers, eTailers need to focus on more than just the website design or the efficiency of the ordering process.
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